From our family to yours 🤍
Ellie Mae is a small, family-run baby clothing brand based in Brisbane, inspired by our own journey into parenthood.

Like many new parents, we wanted clothing that was not only soft and practical, but also felt special enough for those once in a lifetime moments. The first cuddles, first photos, and first introductions.

When we couldn’t quite find what we were looking for, Ellie Mae was born.

We focus on gentle fabrics, timeless designs, and pieces that are made for everyday comfort while still feeling a little bit special. Designed with the Australian climate in mind, our collections are perfect for both warm days and cosy nights.

More than anything, Ellie Mae is about celebrating those fleeting early months, the moments you wish you could pause, and the memories you’ll hold onto forever.