About Us

Ellie Mae is a small, family-run baby clothing brand based in Brisbane, Australia, created with a simple goal, to make beautiful, comfortable clothing for little ones.

The brand was inspired by our own journey into parenthood and the joy that comes with welcoming a new baby into the world. Like many parents, we found ourselves searching for clothing that was not only soft and practical, but also thoughtfully designed and special enough to mark those early moments.

At Ellie Mae, we focus on gentle fabrics, timeless designs, and pieces that are made for everyday wear while still feeling a little bit special. From cosy outfits for newborn snuggles to adorable pieces for first outings, everything we create is designed with comfort, quality, and simplicity in mind.

Being based in Brisbane means we understand the Australian climate and lifestyle, and we aim to create clothing that works for both warm days and cosy nights.

Ellie Mae is more than just baby clothing, it’s about celebrating those fleeting early months, the cuddles, the milestones, and the memories that families treasure forever.