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Hello World

The moment you’ve been waiting for 🤍
Welcome your little one in something just as special.
Soft, breathable 100% cotton knit designed for newborn cuddles, first photos, and memories that last a lifetime.

🇦🇺 Proudly loved by Aussie mums
🚚 Fast shipping from Australia
✨ Perfect for hospital announcements & keepsake photos

Create your moment today

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Announcement Plaques


Introduce your little one with timeless style. Perfect for newborn photos, hospital announcements, and nursery décor, this keepsake helps you capture every precious detail from the moment they arrive.

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EllieMae

Inspired by El, made for moments like these 🤍
Ellie Mae The Label started with our own little girl and the moments we never wanted to forget. Those first cuddles, first photos, and first introductions.
Every piece is chosen with love, designed to be soft, timeless, and something you’ll look back on years from now.

Customers rate us 5.0/5 based on 4 reviews.