{"title":"New Arrivals","description":"","products":[{"product_id":"hello-world-newborn-baby-gender-reveal-announcement-knit-clothing-pack-pre-order","title":"'Hello World' Gender Reveal Pack","description":"\u003cp data-end=\"469\" data-start=\"72\"\u003eYour babies gender reveal is one of those moments you’ll remember forever. This special moment can be just for mum and dad to be, planning a surprise, or family and friends gathering or a the perfect baby shower present.\u003c\/p\u003e\n\u003cp data-end=\"712\" data-start=\"471\"\u003eEach pack brings together pieces that photograph beautifully, hold emotion and carry through to baby’s arrival. You get the magic of the reveal now, with keepsakes and essentials you’ll reach for again once your little love is finally here.\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"764\"\u003e\u003cstrong\u003eThe Pink Reveal Pack\u003c\/strong\u003e\u003cbr data-end=\"786\" data-start=\"783\"\u003e• 'Hello World' Chunky Knit Jumper| Pink\u003cbr data-end=\"802\" data-start=\"799\"\u003e• Baby Booties| Pink\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"764\"\u003e• Pink Topknot\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"891\" data-start=\"764\"\u003e\u003cstrong\u003eThe Blue Reveal Pack\u003c\/strong\u003e\u003cbr data-end=\"786\" data-start=\"783\"\u003e• 'Hello World' Chunky Knit Jumper| Blue\u003cbr data-end=\"802\" data-start=\"799\"\u003e• Baby Booties| Blue\u003cbr data-end=\"786\" data-start=\"783\"\u003e• Blue Beanie\u003c\/p\u003e\n\u003cp data-end=\"1082\" data-start=\"646\"\u003e\u003cstrong data-end=\"668\" data-start=\"646\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-end=\"730\" data-start=\"727\"\u003eCold gentle machine wash with like colours, use a mild detergent, do not bleach, wring or soak. To dry, tumble dry on low heat or lay flat in shade without delay. If tumble drying, slight shrinkage may occur – gently reshape the item while damp. As this is a knitted item, pilling may occur with normal wear and washing, especially on darker colours.\u003c\/p\u003e\n\u003cp data-end=\"1082\" data-start=\"646\"\u003e \u003c\/p\u003e","brand":"EllieMae","offers":[{"title":"Pink","offer_id":50820075127090,"sku":"Pink","price":85.0,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":50820075159858,"sku":"Pink","price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4172\/0370\/files\/Photo_27-3-2026_1_54_54_pm.jpg?v=1775818722"},{"product_id":"baby-newborn-knitted-headband-topknot-pre-order","title":"Knitted Topknot - Pink","description":"\u003cp\u003e\u003cspan\u003eThe perfect Oversized Knitted Topknot made from 100% cotton perfect for winter. This cosy, soft and stretchy accessory will keep your little ones cute and toasty this winter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnit wear care:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe recommend a cold gentle machine wash with like colours. To dry, lay flat in shade without delay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePlease be aware the topknot is very likely to come undone in the wash.\u003c\/span\u003e\u003c\/p\u003e","brand":"EllieMae","offers":[{"title":"Default Title","offer_id":50820075553074,"sku":"Pink","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4172\/0370\/files\/il_fullxfull.7634727075_q880.jpg?v=1768624153"},{"product_id":"bloom-knit-romper","title":"Bloom Knit Romper","description":"\u003cp data-end=\"349\" data-start=\"199\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Bloom Knit Romper features our signature Cherry Blossom print, beautifully crafted in the softest 100% cotton yarn. Delicate white pearl flower buttons perfectly complement the print, adding a timeless, elegant touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSoft, breathable, and perfect for cooler days, it’s designed with a relaxed fit to keep your little one cosy, comfortable, and free to move.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"644\" data-start=\"522\"\u003e\u003cstrong data-end=\"530\" data-start=\"522\"\u003eFit: \u003c\/strong\u003eTrue to size \/ Relaxed fit\u003c\/p\u003e\n\u003cp data-end=\"1082\" data-start=\"646\"\u003e\u003cstrong data-end=\"668\" data-start=\"646\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-end=\"730\" data-start=\"727\"\u003eCold gentle machine wash with like colours, use a mild detergent, do not bleach, wring or soak. To dry, tumble dry on low heat or lay flat in shade without delay. If tumble drying, slight shrinkage may occur, gently reshape the item while damp. As this is a knitted item, pilling may occur with normal wear and washing, especially on darker colours.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1082\" data-start=\"646\"\u003e \u003c\/p\u003e","brand":"EllieMae","offers":[{"title":"NB","offer_id":51052274712882,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true},{"title":"0-3m","offer_id":51052274745650,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true},{"title":"3-6m","offer_id":51052274778418,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":51052274811186,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4172\/0370\/files\/IMG-8864.jpg?v=1780391417"},{"product_id":"sweet-pea-knit-set","title":"Sweet Pea Knit Set","description":"\u003cp\u003e\u003cspan\u003eOur Sweet Pea Pink Knit Set features a soft pink body with a beautiful cream contrast collar and cuffs, crafted from the softest, buttery 100% cotton yarn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with versatility in mind, each piece can be worn together as a set or styled separately. The knit jumper showcases a stunning bubble sleeve, perfectly complemented by a cream scalloped neckline and matching wrist cuffs. The knit pants feature a comfortable elasticated waistband with a functional drawstring for the perfect fit.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"644\"\u003e\u003cstrong data-start=\"522\" data-end=\"530\"\u003eFit: \u003c\/strong\u003eTrue to size \/ if you’d like it to be oversized, please size up. \u003c\/p\u003e\n\u003cp data-start=\"646\" data-end=\"1082\"\u003e\u003cstrong data-start=\"646\" data-end=\"668\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"727\" data-end=\"730\"\u003eCold gentle machine wash with like colours, use a mild detergent, do not bleach, wring or soak. To dry, tumble dry on low heat or lay flat in shade without delay. If tumble drying, slight shrinkage may occur, gently reshape the item while damp. As this is a knitted item, pilling may occur with normal wear and washing, especially on darker colours.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"EllieMae","offers":[{"title":"0-3m","offer_id":51052281364786,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"3-6m","offer_id":51052281397554,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":51052281430322,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"12-24m","offer_id":51054071382322,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4172\/0370\/files\/1872010A-2990-4ED5-A0E2-B42039651645_e56e625b-b253-4a05-9b72-aec9f56b1be7.png?v=1779788611"},{"product_id":"knit-romper-wildflower","title":"Wildflower Knit Romper","description":"\u003cp data-start=\"199\" data-end=\"349\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Wildflower Knit Romper features a beautiful blend of soft pink and purple tones, finished with hand crocheted flowers for a delicate, timeless touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from 100% cotton, it is soft, breathable, and perfect for cooler days. Designed with a relaxed fit, it keeps your little one cosy, comfortable, and free to move.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"644\"\u003e\u003cstrong data-start=\"522\" data-end=\"530\"\u003eFit: \u003c\/strong\u003eTrue to size \/ Relaxed fit\u003c\/p\u003e\n\u003cp data-start=\"646\" data-end=\"1082\"\u003e\u003cstrong data-start=\"646\" data-end=\"668\"\u003eCare Instructions:\u003c\/strong\u003e\u003cbr data-start=\"727\" data-end=\"730\"\u003eCold gentle machine wash with like colours, use a mild detergent, do not bleach, wring or soak. To dry, tumble dry on low heat or lay flat in shade without delay. If tumble drying, slight shrinkage may occur, gently reshape the item while damp. As this is a knitted item, pilling may occur with normal wear and washing, especially on darker colours.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"EllieMae","offers":[{"title":"NB","offer_id":51053980418354,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"0-3m","offer_id":51053980451122,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"3-6m","offer_id":51053980483890,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":51053980516658,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/4172\/0370\/files\/IMG-8747.png?v=1779316899"}],"url":"https:\/\/elliemaethelabel.com\/collections\/new-arrivals.oembed","provider":"EllieMae","version":"1.0","type":"link"}